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| Setting Goals For Marketing |
| This poll question is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don't really know what results they expected or what result they are actually getting. Mostly they know the results aren't what they had hoped for, but that's another issue.
Setting expectations
One of the simplest, yet most effective, things you can do is set expectations or goals for your marketing. You can create overall revenue goals, campaign goals or more product or service specific goals, but either way, simply defining a target... |
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| Identifying Pain Points In Sales |
| Now, tell me where it hurts? OK, so I'm not a doctor - actually, with my chronic needle and hospital phobia that was never going to be a career suited to me.
But, as a copywriter, I can use my.... |
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| Turning Traffic Into Sales |
| When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic.
In today's post, I'm going to suggest we focus at least as hard (or harder) on converting targeted traffic... |
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