Are You Getting The Marketing Results You Expected?




WebProNewsIT (Enable images to fully enjoy)
News and Views for Internet Professional in Australia WebProNewsIT (Enable images to fully enjoy) News Archives About Us Feedback WebProNewsIT Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact
February 08, 2012
Setting Goals For Marketing
By John Jantsch
This poll question is a bit loaded and, not that I want to skew the results, the answer for most lies in the fact that they don't really know what results they expected or what result they are actually getting. Mostly they know the results aren't what they had hoped for, but that's another issue.

Setting expectations

One of the simplest, yet most effective, things you can do is set expectations or goals for your marketing. You can create overall revenue goa55ls, campaign goals or more product or service specific goals, but either way, simply defining a target number will prove to be one of the best first steps.

Goals are like magnets in a way. If we define them and measure our results towards achieving them, they can produce some pretty dramatic pull.

Continue Reading


Today's Top Videos:
Netflix Must Focus on Content to Compete with Redbox & Verizon, Says Bryan Gonzalez
On Monday, Verizon and Coinstar, which is Redbox's parent company, announced a partnership that will bring a service very similar to Netflix's to consumers.
Facebook's $100 Billion Valuation Is Too High, According to Francis Gaskins
While Facebook's IPO has raised a lot of excitement in the tech space, it has also raised some questions.
What Facebook IPO Means for Users and Marketers Chris Treadaway Chimes In
Facebook took the big step earlier this week when it filed for its initial public offering. The news had been rumored for...
Recent Articles:
2 Ideas To Help You Write Great Content Every Day
If you have ever wondered, how certain bloggers are able to come up with useful blog posts on a regular basis, this post is just for you. It contains 2 simple ideas, which are used by many of the world's most successful bloggers. Let's go! 1. Don't let 4 average ideas block 1 useful idea You get ideas all day every day, things that you could easily turn into an interesting, useful blog post. The challenge is, you probably don't write them down or record them.
Read More...

Identifying Pain Points In Sales
Now, tell me where it hurts? OK, so I'm not a doctor - actually, with my chronic needle and hospital phobia that was never going to be a career suited to me. But, as a copywriter, I can use my....
Read More...
Turning Traffic Into Sales
When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic. In today's post, I'm going to suggest we focus at least as hard (or harder) on converting targeted traffic...
Read More...
Do You Want A Blog Community Or Do You...
When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack of any meaningful...
Read More...
Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- ManagerNewz.com
iEntry
 
--This email is a service of WebProNewsiT--
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2012 iEntry, Inc. All Rights Reserved Privacy Policy Legal